WhatsApp is one of the most widely used messaging platforms in the world, with billions of users relying on it for fast, secure, and cost-effective communication. Owned by Meta, WhatsApp allows users to send text messages, share photos and videos, make voice and video calls, and create group chats using an internet connection instead of traditional SMS. Its end-to-end encryption ensures that messages and calls remain private, making WhatsApp a trusted choice for personal and professional communication across countries and cultures.
Beyond personal use, WhatsApp has become a powerful tool for businesses, especially through WhatsApp Business and the WhatsApp Business API. Companies use WhatsApp to provide customer support, send order updates, run marketing campaigns, and build direct relationships with customers globally. With features like broadcast lists, automated replies, and catalog sharing, WhatsApp helps businesses improve engagement, reduce communication costs, and reach international audiences efficiently, making it an essential platform in today’s digital communication landscape.
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